Howie Kaplan Tapped to Lead New Orleans' Office of Nighttime Economy

The Howlin’ Wolf Owner Steps Into a New Role

to Support the City’s Cultural Core

Aug. 8, 2022

When the sun sets, New Orleans comes alive in a way few cities do. The glow of neon lights, the wail of a saxophone down the block, the buzz of conversation pouring from patios and clubs—it’s all part of the city’s heartbeat. And now, for the first time ever, there’s a city office dedicated to nurturing that vibrant energy: the Office of Nighttime Economy.

At the helm? None other than Howie Kaplan, longtime owner of The Howlin’ Wolf, band manager of Rebirth Brass Band, and tireless advocate for the musicians, venues, and late-night workers that make New Orleans the cultural gem it is.

A Role Rooted in Culture

Kaplan’s appointment as Director of the Office of Nighttime Economy is more than symbolic—it’s deeply intentional. “Culture is the economy of New Orleans,” Kaplan told FOX 8. “Even people who’ve never been here have an image and a sound in their head when they think of this city. That’s something worth preserving.”

More than 20% of the city’s economic activity takes place after dark. For years, this vital ecosystem has lacked centralized support. With Kaplan’s new position, the city hopes to strike a balance—protecting the spirit of New Orleans nightlife while resolving challenges before they become crises.

What the Office Will Do

The Office of Nighttime Economy isn’t about enforcement—it’s about advocacy, communication, and collaboration. Kaplan’s role is to serve as a bridge between businesses, artists, performers, and city departments—ensuring issues like permits, noise complaints, and street performer disputes are handled with care and cultural awareness.

“It's about figuring out the issues before they become issues,” said Kaplan. “At 3:00 in the morning, it's not just about rules—it’s about quality of life for everyone involved.”

Local venue owners like Tyler Daly of the Royal Frenchman Hotel are hopeful. Daly, who’s faced permitting issues tied to noise complaints, expressed optimism about Kaplan’s ability to bring clarity and fairness to late-night operations.

A Natural Leader

Few people are as qualified to understand the complexities of New Orleans nightlife as Howie Kaplan. For decades, he has not only operated The Howlin’ Wolf—a cornerstone of the local music scene—but also advocated fiercely for the rights and needs of the city’s performers and venues. His leadership style is one of mediation, community engagement, and a passion for protecting the city’s unique cultural fabric.

And while Kaplan has pledged to recuse himself from any matters involving his own venue, the broader community recognizes the value he brings. As he puts it, “This is how we become that world-class city we know we are—by investing in our culture and taking care of our own.”

Nightlife With a Purpose

The Office of Nighttime Economy has been years in the making, with the mayor and city council approving a $500,000 budget to get it off the ground. Now, with Kaplan leading the way, New Orleans is poised to elevate its after-hours economy with intention, inclusivity, and respect for the traditions that make the city unlike anywhere else.

As always, The Howlin’ Wolf will continue to be a loud, proud part of that tradition—from the stage to City Hall.

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