Inside the Wolf: How a Warehouse Became a Cultural Landmark

In the heart of New Orleans’ Warehouse District sits a venue that’s more than just a stage—it’s a creative proving ground, a launchpad for careers, and a living, breathing piece of the city’s cultural fabric.

The Howlin’ Wolf, along with its intimate sister space The Den, has evolved from an old warehouse into a cornerstone of nightlife, artistry, and community resilience.

A Stage for Every Kind of Performer

The Wolf is legendary for live music, but its walls have echoed far beyond guitar riffs and brass solos. On any given night, you might find:

• Drag shows dripping with glitter, character, and unapologetic flair.

• Burlesque troupes serving vintage glamour with a modern edge.

• Stand-up comics delivering side-splitting sets that prove New Orleans humor is as rich as its gumbo.

• Karaoke nights where guests turn into rock stars and the crowd sings every word.

• Networking mixers where industries collide over cocktails and conversation.

• Private celebrations that transform milestones into unforgettable moments.

• Touring and local live music acts keeping the city’s soundtrack fresh, vibrant, and full of soul.

The Wolf and The Den are versatile, fully equipped, and ready for whatever kind of magic you want to bring to the stage.

A Venue with Representation Power

Owner Howie Kaplan isn’t just a venue operator—he’s a Grammy-winning artist manager with a knack for discovering and elevating talent. If you’re an artist looking for representation, booking a set here means more than exposure to an audience—it could put you on the radar of someone who knows how to take talent from local buzz to international recognition.

Kaplan’s decades in the industry mean he’s tapped into New Orleans’ cultural lifeblood and beyond, with the connections to open doors for performers ready to take the next step.

From Warehouse to Cultural Beacon

When The Howlin’ Wolf first opened its doors in the Warehouse District, the area wasn’t the nightlife hotspot it is today. The Wolf helped change that—creating a space where music, performance, and community could coexist. Over the years, it’s weathered hurricanes, industry changes, and shifting trends, always adapting while staying true to its core mission: championing creativity.

The Den, its more intimate counterpart, has only added to the Wolf’s cultural reach—offering a smaller, more personal space for performers who thrive on close audience connection.

For Artists, This Is Your Invitation

If you’ve been looking for a stage that respects your craft, treats your performance as an event, and gives you the support to shine, The Howlin’ Wolf and The Den are ready for you. Whether you’re a drag queen ready to slay, a band looking to blow the roof off, a comic perfecting your hour, or a troupe ready to give audiences something they’ve never seen before—this is where you bring it.

📢 Ready to perform at a New Orleans cultural landmark? Book your night, make your mark, and become part of The Wolf’s legacy.

🎤 Artist’s Path at The Wolf

[Book Your Gig]

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Perform live at The Howlin’ Wolf or The Den

(Audience + Industry Eyes on You)

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[Networking & Connections]

- Meet other artists, producers, promoters

- Exposure to Grammy-winning artist manager Howie Kaplan

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[Professional Guidance]

- Industry feedback

- Potential representation

- Access to booking opportunities & local talent network

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[Build Your Audience]

- Local fanbase growth

- Social media buzz from live footage

- Press & word-of-mouth

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[Take It on the Road]

- Regional and national bookings

- Festival and tour opportunities

- Step into the wider music & performance circuit