Howlin’ Wolf Owner Howie Kaplan Named Director of New Orleans’ Nighttime Economy

Howie Kaplan Takes Over the Helm for Nighttime Economy Office

July 6, 2022

by: Jan Ramsey

For more than 25 years, Howie Kaplan has been at the heart of New Orleans nightlife. As the owner of The Howlin’ Wolf, he’s hosted legendary shows, nurtured up-and-coming talent, and built a space where music and culture thrive. Now, he’s bringing that same passion and experience to City Hall as the first Director of the Mayor’s Office of Nighttime Economy.

Appointed in June 2022, Kaplan’s mission is to champion the city’s cultural and nightlife economy—from musicians and street performers to restaurants, bars, and theaters. It’s a role he’s been preparing for his whole life, starting with his early days in music retail and hospitality, through years managing acts like Rebirth Brass Band and The Revivalists, and advocating for independent venues nationwide.

A Lifelong Dedication to Music & Hospitality

Kaplan’s journey in New Orleans began in 1997 when he bought a small neighborhood bar in Metairie. That quickly evolved into booking live bands, building connections in the music community, and ultimately taking the helm at The Howlin’ Wolf. Over the years, the venue became a launchpad for artists, a home for cultural nonprofits like Roots of Music, and a hub for New Orleans’ thriving music scene.

Advocacy on a National Stage

When the COVID-19 shutdown threatened venues across the country, Kaplan stepped up as Louisiana’s representative for the National Independent Venue Association (NIVA). His work helped secure billions in federal relief for independent venues, including over $100 million for Orleans Parish alone. For Kaplan, it wasn’t just about keeping doors open—it was about preserving the culture and the people behind it.

Vision for the Nighttime Economy

In his new role, Kaplan wants to bring the same collaborative spirit to the entire city. His priorities include creating better resources for musicians, fostering business growth within the cultural sector, improving public safety and infrastructure in entertainment districts, and advocating for policies that recognize the economic power of nightlife. He describes himself as an “advocate” and a “conduit”—connecting artists, businesses, and city agencies to make sure everyone has a seat at the table.

A Win for the Whole City

Kaplan believes that a strong nighttime economy benefits all of New Orleans. “Music is the linchpin,” he says. “It’s what ties together our restaurants, hotels, festivals, and tourism. When we invest in our culture, the whole city wins.”

From loading zones for musicians to long-term industry development, Kaplan is already thinking big. And just like at The Howlin’ Wolf, he plans to show up every day, ready to get the job done.

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